BEAM

Chelsea
London

This project involved photographing the flagship retail store for beauty brand Beam, designed by EJ Studio. The space combines clean architectural lines with a soft, contemporary palette, creating a calm and carefully considered environment for the brand’s first physical retail presence.

The brief for the shoot was to document the architectural character of the store while capturing the relationship between the retail displays, materials and lighting throughout the space. Working primarily with available light, the photography focuses on the clarity of the design and the thoughtful detailing that defines the interior, reflecting the brand’s modern and minimal aesthetic.

Client: EJ Studio
Photography: Robin Quarrelle

A modern store interior with white shelves stocked with beauty products, a blue central island, and a wall decorated with photos. There are wooden chairs around the island, a large window with sheer curtains, and cozy seating in the corner.
Decorative room corner with a corkboard wall filled with photos of faces, a mirror with the word 'dream', a wooden seating area with pillows, and a textured ottoman.
Interior of a minimalist beauty or makeup studio with shelves holding skincare and makeup products, a large corkboard filled with photos of faces and makeup looks, a vanity with a mirror, and a seating area with beige pillows and a round ottoman.
Interior of a room with shelves displaying skincare products, a small seating area with cushions, a wall light, and part of a photo wall with many photo prints.
A blue paper shopping bag with the word 'beau' printed in white is placed on a white countertop. The background shows a display with white boxes and some wooden and textured surfaces.
A white, rectangular condiments organizer on a table with compartments holding toothpicks, matches, and cotton swabs, and a gray container with brushes nearby.
Inside a modern retail store with a display shelf featuring photos, clothing, and hats, and a white curved checkout counter with a monitor and a small device on it.
A wall with a menu board on the left listing beauty services and prices, and white shelves on the right displaying beauty products like lipstick and skincare items. The shelves hold blue bags labeled 'beam' and are lit with integrated lighting.
A dining room with a large black table, beige chairs, a wooden sideboard with towels and decorative items, wall-mounted shelves with decor, a window with sheer curtains, and warm lighting.
Storefront with white-framed windows and sign reading 'beam', brick facade, and decorative tile sidewalk.
A white hanging sign with the word 'beam' in blue lowercase letters, attached to a black metal arm mounted on a brick building.
A glass window with the word "beauty" printed in white letters, reflecting light and surrounding environment.
Display shelves holding various skincare, beauty, and cosmetic products, with blue branded shopping bags on the lower shelves.
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